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Dereca Sims

DE&I Manager, Omnicom Group

Project Overview:

Design LinkedIn cover image for OPEN Pride Austin Chapter before first launch event panel, while abiding by OMC OPEN Pride branding guidelines

Designing the brand aligned cover image:

Reviewed the designated Omnicom branding guidelines for social media. Research was conducted to confirm LinkedIn cover image dimensions. To ensure branding color guidelines were respected, a dedicated color palette was created in Clip Studio Paint using OMC Open Pride's colors. Utilizing Open Pride's specific branding font, Avedin, and leveraging Clip Studio Paint's vector and masking options, slight alterations were made to the appearance of the text by incorporating hearts in the negative space. This was done to reinforce the branding message of "Y'all Means All." Additionally, a rainbow silhouette of the state of Texas and used a clipping mask to cut out a heart at the Austin location, aiming to better represent the Austin branch. To add depth, an additional rainbow drop shadow was also added. The design was presented to the OMC group for approval prior to Open Pride Austin's first chapter panel, which was a collaborative effort with T.E.N.T., Do the WERQ, Lesbians Who Tech, and ChrysalisQ.